Category Archives: Trademarks

Trademarks stamp
Trademarks

Trademarks identify goods or services coming from a single source and can include business or product names, logos or slogans. Some examples of trademarks are the name Nike, the Coca-Cola bottle shape and the sound of the light saber from “Star Wars.” In the United States, common law trademark protection is limited to the geographic area […]

Little,Man,Trapped,In,A,Glass,,Surreal,Concept
Business Owners Beware: Trademark Traps

Originally Posted June 28, 2021 Updated September 29, 2022 IP rights have never been more valuable. A well-managed IP portfolio can be worth one third or more of the total value of your business. Unfortunately, most businesses treat IP as an afterthought. Even if you don’t, you can still lose valuable rights by falling into […]

Winning a fight
Nestle Ordered to Stop Using Incredible Trademark

Posted June 8, 2020 Updated September 8, 2022 Impossible Food wins Impossible trademark battle! The District Court of The Hague in the Netherlands ruled that Nestlé’s use of Incredible infringes upon the Impossible Foods trademark Impossible. The court said Nestlé was trying to deliberately confuse consumers.           Consumers would be confused […]

Trademark Registration Can Be Tricky
Trademark Registration – The Rest of the Story

A quick summary of where we left off. A doctor creates a new product with a distinctive trademark. He registers it with the United States Trademark Office. He approaches a big box store that is interested. But a few weeks later, they launch their own product with his trademark. We talked about option’s including filing […]

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Trademark Registration Can Be Tricky

You don’t know what you don’t know; and it can be costly. Recently, I got a call from Bob Smith. Bob’s a doctor and a budding entrepreneur. He was upset. He said one of the big box stores had stolen his trademark. He explained that he had developed a hand sanitizer that was easier on […]

THE TM now owned by The University of Ohio
“THE” Trademark is Now Owned by Ohio State

Ohio State University recently registered the word “THE” as its trademark.  Ohio State has registered the word “the” with the United States Patent and Trademark Office. Everyone I have talked to about this has the same reaction. Can you register a common word? Of course, you can, the best example is Apple for computers. A […]

Matoon, IL Burger King
How Do I Trademark a Name?

Your trademark may be your most valuable asset and should be protected. The best way to protect your mark is to register it. You can register a mark with the United States Trademark Office, state trademark offices, and in other countries. The best approach depends upon your business and its future expansion. Trademarks in the […]

Swing and a Miss - Cleveland Guardians in Jeopardy.
Swing and a Miss – Cleveland Guardians in Jeopardy

Don’t make the same mistake when choosing your trademark The Cleveland Indians whiffed big time when they decided to change their name to the Guardians.  There was already a Cleveland Guardians team. The Cleveland Guardians roller derby team filed a lawsuit claiming trademark infringement. C’mon man! If the roller derby team did use Cleveland Guardians […]

Matoon, IL Burger King
How Do I Trademark a Name?

Your trademark may be your most valuable asset and should be protected. The best way to protect your mark is to register it. You can register a mark with the United States Trademark Office, state trademark offices, and in other countries. The best approach depends upon your business and its future expansion. Trademarks in the […]

Trademark button
Why Do I Need a Trademark?

It can be your most valuable asset Forbes reported in 2017 that Apple’s trademark was worth $170 billion, representing 21% of the company’s market value. With Apple hitting $1 trillion in market value, it’s now worth around $210 billion. Other top valued trademarks are Google, Microsoft, Facebook, Amazon, and Coca-Cola. All having trademarks worth billions. […]