Take these steps to get full value from your trademarks! It surprises me that many companies don’t register their trademarks. It’s one of, if not the most valuable asset you have. Like any valuable asset, it should be handled with care, well maintained and thoroughly protected. Today we will talk about how to protect this […]
By Bill Honaker, The IP Guy Introduction: In today’s competitive business world, establishing a strong brand identity is paramount to success. A well-crafted brand not only distinguishes your business from competitors but also cultivates trust and loyalty among your customers. Your trademark is an indispensable tool in your brand building arsenal. This article delves into […]
by Intellectual Property Attorney Bill Honaker, the IP Guy Recently I’ve been receiving calls from clients in a panic. “I just got a call from an examiner at the USPTO. He said our trademark is expiring and he needed a credit card for the renewal. Is this legit?” The short answer is NO! It’s a […]
By Bill Honaker, The IP Guy Taco Bell is trying to cancel the trademark registration for the phrase, “Taco Tuesday.” A competitor, Taco John’s, registered “Taco Tuesday” as a trademark with the United States Trademark Office on December 19, 1989. Cision PR reported that Taco Bell’s Chief Marketing Officer, Taylor Montgomery stated: “Our passion for […]
Originally Published for LEDs Magazine – Link to Original Article. Originally Posted May 20, 2020 Updated March 23, 2023 Don’t Give Up Your IP During Crisis Don’t lose valuable IP rights due to crisis. We’ve heard the rallying cry, “defeat the invisible enemy”? No, the other one, “Conserve the cash.” Businesses of all sizes are […]
Originally Posted July 19, 2021 Updated December 22, 2022 Ohio State University recently registered the word “THE” as its trademark. Ohio State has registered the word “the” with the United States Patent and Trademark Office. Everyone I have talked to about this has the same reaction. Can you register a common word? Of course, you […]
The most important step to strong trademark protection Your trademark is likely your most valuable Intellectual Property Asset. If you chose a strong trademark, it will grow in value as your business reputation grows. A trademark is actually a form of protection for your business reputation. It’s what consumers use to identify you. It is […]
Originally Posted December 21, 2021 Updated December 8, 2022 Your trademark may be your most valuable asset and should be protected. The best way to protect your mark is to register it. You can register a mark with the United States Trademark Office, state trademark offices, and in other countries. The best approach depends […]
Trademarks identify goods or services coming from a single source and can include business or product names, logos or slogans. Some examples of trademarks are the name Nike, the Coca-Cola bottle shape and the sound of the light saber from “Star Wars.” In the United States, common law trademark protection is limited to the geographic area […]
Which Do I Choose? They’re both valuable to business Trademarks Trademarks protect the reputation of a business. They also identify the source of goods for consumers. Intellectual property law can be confusing. The USPTO website defines a trademark as “a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of […]
