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Business Owners Beware: Trademark Traps

Originally Posted June 28, 2021 Updated September 29, 2022 IP rights have never been more valuable. A well-managed IP portfolio can be worth one third or more of the total value of your business. Unfortunately, most businesses treat IP as an afterthought. Even if you don’t, you can still lose valuable rights by falling into […]

Winning a fight
Nestle Ordered to Stop Using Incredible Trademark

Posted June 8, 2020 Updated September 8, 2022 Impossible Food wins Impossible trademark battle! The District Court of The Hague in the Netherlands ruled that Nestlé’s use of Incredible infringes upon the Impossible Foods trademark Impossible. The court said Nestlé was trying to deliberately confuse consumers.           Consumers would be confused […]

Intellectual Property
What Is Intellectual Property?

A Journey Through Intellectual Property Law by Intellectual Property Attorney Bill Honaker, the IP Guy Intellectual property is more valuable than ever. Every business has Intellectual Property, but most businesses don’t recognize it, protect it, or exploit it. It’s usually an afterthought. An inventor develops something new, so management thinks about patents; a new brand is […]