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The High Cost of Ignoring IP

Intellectual property has never been more important. Its value has never been greater and the consequences of infringing another’s intellectual property more dire. And yet, most businesses treat intellectual property as an afterthought, only thinking about it when there is an immediate problem. Someone invents a new product and someone might think about getting patent […]

Winning a fight
Nestle Ordered to Stop Using Incredible Trademark

Posted June 8, 2020 Updated September 8, 2022 Impossible Food wins Impossible trademark battle! The District Court of The Hague in the Netherlands ruled that Nestlé’s use of Incredible infringes upon the Impossible Foods trademark Impossible. The court said Nestlé was trying to deliberately confuse consumers.           Consumers would be confused […]

Intellectual Property
What Is Intellectual Property?

A Journey Through Intellectual Property Law by Intellectual Property Attorney Bill Honaker, the IP Guy Intellectual property is more valuable than ever. Every business has Intellectual Property, but most businesses don’t recognize it, protect it, or exploit it. It’s usually an afterthought. An inventor develops something new, so management thinks about patents; a new brand is […]