On May 4th, U.S. Customs and Border Protection sized over 86,000 Pokemon Action Figurines estimated at $604,000 in value. This takes “Gotta Catch ’em all” to a new level. Just like Nintendo did with Pokemon record your Trademark with U.S. Customs to catch unlawful imports before they enter the US.
In my new blog for SupplyChainBrain, I talk about how having a Federally Registered Trademark can protect your IP in situations like this.
To read the article, click here.