From Ideas to Assets: The Strategic Importance of Intellectual Property in Today’s Business Landscape
If you own a business, you must read this book!
Your Invisible Assets are the most valuable part of your business! They can be worth more than half the value. Skeptical? You’re not alone. Many business owners make the mistake of ignoring them. You have these assets; every business does. They’re your brands, content, and innovations. Protect them with trademarks, copyrights, patents, and trade secrets. Are yours protected?
If you don’t know, then they’re Invisible, and you’re losing money. They can be stolen, lost through inattention, or rendered useless. Ignoring Intellectual Property can also expose you to litigation. You can inadvertently infringe another’s IP and derail your business.
This book will identify your hidden assets and show you how to protect them. Start reading today and ensure that your business is fully protected and positioned for long-term success.
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~ Robert H. Holland, Ph.D., Chairman, Vistage Michigan
~ Jeff Sargent, Principal Relationship Manager, W.K. Kellogg Institute for Food & Nutrition Research
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