Invisible Assets™: How to Maximize the Hidden Value in Your in Business

From Ideas to Assets: The Strategic Importance of Intellectual Property in Today’s Business Landscape

If you own a business, you must read this book. Here’s the first chapter.

Your Invisible Assets are the most valuable part of your business! They can be worth more than half of your businesses value. Skeptical? You’re not alone. Many business owners make the mistake of ignoring them. You have these assets, every business does. They’re your brands, content, and innovations. You protect them with trademarks, copyrights, patents, and trade secrets. Are yours protected?

If you don’t know, then they’re Invisible Assets and you’re losing money. They can be stolen, lost through inattention, and rendered useless. Ignoring Intellectual Property can also expose you to litigation. You can inadvertently infringe another’s IP and derail your business.

This book will identify your hidden assets and show you how to protect them. Start reading Chapter 1 today and ensure that your business is fully protected and positioned for long-term success.

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