In my latest article for QuickRead, I discuss the fair use of trademarks. Sometimes you need to use your competitors’ trademarks to sell your products or services. This is particularly true when you are selling, for example, replacement parts, and need to say that your replacements are compatible with the trademark owners’ products. It can also be important when providing services such as repair. If you repair BMW automobiles, you need to let others know. If you do it properly, you can use them and avoid trademark infringement.
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by Intellectual Property Attorney Bill Honaker, the IP Guy