2023 New Year Resolutions
IP New Year’s Resolutions Every Business Should Make!

by Intellectual Property Attorney Bill Honaker, the IP Guy As the New Year approaches, many businesses set goals and make resolutions. One important area to consider is intellectual property (IP). IP refers to creations of the mind, such as inventions, literary and artistic works, symbols, names, and images, which are legally protected. Properly managing and protecting […]

The Ohio State University Sign
“THE” Trademark is Now Owned by Ohio State

Originally Posted July 19, 2021 Updated December 22, 2022 Ohio State University recently registered the word “THE” as its trademark.  Ohio State has registered the word “the” with the United States Patent and Trademark Office. Everyone I have talked to about this has the same reaction. Can you register a common word? Of course, you […]

Searching
How to Do a Trademark Search

The most important step to strong trademark protection Your trademark is likely your most valuable Intellectual Property Asset. If you chose a strong trademark, it will grow in value as your business reputation grows. A trademark is actually a form of protection for your business reputation. It’s what consumers use to identify you. It is […]

Matoon, IL Burger King
How Do I Trademark a Name?

Originally Posted December 21, 2021 Updated December 8, 2022   Your trademark may be your most valuable asset and should be protected. The best way to protect your mark is to register it. You can register a mark with the United States Trademark Office, state trademark offices, and in other countries. The best approach depends […]